Read this line from ‘Funky Business’, the excellent book by Jonas Ridderstrale and Kjell Nordstrom, two very cool and no-nonsense authors. They say silver surfers have the money to do as they please, and question if we are targeting them – an audience who has the know-how, the lifestyle and the cash to fund it!
Fact: according to a report by insurance group AXA, internet usage surpassed gardening as the preferred pastime for pensioners, as long ago as 2007. Are we engaging them?
