Companies are very defensive about their staff on Facebook, MySpace and Youtube, and yet we could all so easily turn these to our advantage. For the first time, the Net Generation are authorities on something really important – for them these tools and technologies are part of their birthright. Kids can run 5 instant message windows at the same time, chat and multi-game play; this is perfectly normal for tomorrow’s workforce.
What are we doing to attract and engage them?
Are we on their terms?
They are our workforce and our customers of tomorrow!
A storm is gathering Mr Corporate – a new force in business is emerging with this new technology – mass collaboration – and the self-contained, inwardly looking company is dying…
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