Don’t be fooled by technology

fishStandard thinking is that technology has made our lives easier, that it takes care of communication for us, that we can broadcast our messages on multiple platforms from one place. That is not altogether accurate.

Technology is a gateway to communication, it is the oxygen of our net generation, that much is true, and allows us to reach people plus gather and share ideas like never before. In fact crowdsourcing is still hugely under-utilised in my book. But technology has lowered the barriers to entry, it allows more companies to compete regardless of size, and more people apply for the same jobs. Add to the mix the recovery in the markets and we now have to work even harder to stand out from the crowd.

When you look at LinkedIn, you are one in 300 million potential job seekers. One executive search agency said recently they receive up to 200 emails from job seekers each day. The agency continued to say if an email comes in with a straightforward CV attached, they are unlikely to even look at it. So what impresses?

Handwritten notes, an individual who clearly has undertaken vast amounts of research and a unique characteristic, personal interest or achievement is what it takes.

Technology has made life easier in many ways, but it is harder to differentiate. What are you doing to stand out?

Robots, Jobs, People

DSC_7552I had a great time presenting at the Learning Live Conference in London last week and engaged in some great discussion afterwards. I wanted to share one of my points here, and how we can use change to our advantage.

Our work environment is evolving and more than 1 billion people will work virtually by 2015. Are we thinking about this – can it help us attract new talent, from further afield, and save operational costs?

At the same time, artificial intelligence and robots could automate a high percentage of jobs (40% of jobs within 20 years across the board), as technology pervades every work environment – this means it is down to us as individuals to continue to up-skill and stay in touch, particularly as more and more low-skilled positions are taken over by technology. This will result in fewer job opportunities and weakened job security for the low-skilled. Coupled with that is those who do work hard and seek the next step may well be trapped in low-level entry positions as older workers stay in post longer. Just because the older generation have the cash to spend doesn’t mean they want to retire. In fact, older workers are better engaged and can add more value in the workplace than ever before. In many cases their experience is priceless.

But with change, automation and new technology comes opportunity – we have to believe that – and as Ashok Vaswani, Barclays CEO for Retail Banking said recently, “People are not designed to do the same thing again and again and again. Utilise people where it requires the mind and the application of judgement.”

Let’s think about that.

A picture tells a thousand words

nikonThey say a picture tells a thousand words. Today, we know that to capture the attention of a customer, a learner or a manager, we need to be quick and to the point, and make impact.

I talk about how presentations have evolved, using slides with less (or no) text and images to tell your story. To engage today’s audiences, we need pictures and headlines. People respond to images, they like short videos, their brains filter and block out the majority of information thrown at them, so why when we send them pages of text and long documents do we expect them to respond immediately? We need to think like the customer.

Here are three stand-out stats that are worth noting:

  • Pinterest drives more referral traffic than Google, YouTube and LinkedIn combined.
  • The average online UK consumer watches 300 videos on YouTube month.
  • 40 million photos are uploaded to Instagram each day.

It is time to be creative. We don’t have a choice.

I have seen the future

I attended the Certiport Global Partner Summit and the MOS and ACA World Championships this week in California. Let me explain.

Each year, hundreds of thousands of young people enter competitions, at a national level, to see who are the most creative Adobe and most proficient Microsoft Office Specialist users. After months of competition and excitement, around 130 competitors gathered in a hotel at Disney in California this week for an intense conclusion to proceedings. As the results were announced, the young winners ran to the stage to earn their medals and prizes as family, friends and those watching from afar via live broadcast jumped into raptures. So what does this all mean?

For the winners, no doubt fame awaits them in their countries when they return home and probably a gateway to a nice job role in the near future. That is very well deserved. For the IT industry, even more. These world championships highlight everything that is good in our industry. The work the Adobe competitors delivered as part of the Kiva project, for example, could easily have been created by a professional agency. The fact that most of the kids were not native English speakers made it even more remarkable.

I saw the future. It lies with those excited kids having a fantastic time, representing the next generation of IT workers, innovators and companies. My summary of the week was that every IT vendor should have a competition, should invest in the next generation in this way, because it is some of the most powerful and compelling branding and engagement I have ever seen.

Minds Wide Open

Open signI am just back from a whirlwind trip to Barcelona for EduLearn 2014. Good conference and very engaged audience. It was too short, as always, but I picked up some great new contacts and nuggets of learning.

My topic was “Making MOOCs (In)Credible,” using examples from Harvard and others on how to give customers your ear and anticipate tomorrow’s needs. I think MOOCs will transform education in time and everybody will be learning in smaller bite-sized chunks from handheld devices, on the go and anytime – and the MOOCs fit that need.

With technology impacting learning so much I feel we have a duty to keep our institutions ahead of the curve and explore new ideas. We know how important it is to give customers our ear. We recognise that social is the new marketing and yet I sense not everyone is listening. 93% of small and medium sized-businesses are still not mobile compatible.

My biggest takeaway these past 2 days actually relates back to a poster I saw in one of our Pearson offices – “Minds Wide Open”. Embrace the opportunity new technology can bring and don’t be afraid to try things – you can easily change course along the way.

These kids operate differently! How many times have we heard that?

We know that mobiles and smart devices are transforming how we shop and communicate today, and how we will learn in the future. Generation Y has mastered the art of mobility and will not want to be tied to one office, nor one company, as they seek varied and interesting employment in future.

What remains is that our role as educators is to transform these learners to earners – to give them the skills to embark on career pathways to suit their needs, to give them a platform to upskill or change direction as they see fit – but importantly to furnish them with the skills for the world of work.

It is important we understand how they operate, for they are both our workforce and our customer of tomorrow. How do we offer this to them? How do we engage them to shape how learning meets their needs in future? With things evolving faster than ever before, how can we stop for long enough to make impact?

Real Networking

cricket

I am technology’s biggest fan, but this weekend was a reminder about perspective. I went to Lords to watch the one-day international between England and Sri Lanka and met some great new people from Blenheim Chalcot, Hewlett Packard, Aetna, IAB and Disney to name a few. Such varied conversations, different walks of life but all good people.

It reminded me that whilst racking-up contacts on social spaces can be important and networking online does work, nothing comes even close to shaking hands with real people and getting to know them. It is genuine and lays foundations for a stronger, long-term bond.

My take-away from the cricket is this – for every 3 connections you make online, pick up the phone and call an important contact or old acquaintance and ask how they are; and keep some loose change in your pocket and invite somebody different in your industry to a tea/coffee twice a month. It outsmarts technology all day long.

My Dad used to take me to the Oval to watch Surrey on Sunday afternoons and some things don’t change. The spectators had a reminder about good old-fashioned determination and resilience as Jos Buttler worked relentlessly to make up the runs. What a performance. That is one of life’s lessons that will never be affected by technology.

It’s about people – it always is

As far back as 2001, when Jim Collins wrote Good to Great, he said “technology by itself is never a primary root cause of either greatness or decline.” That rings true even today, despite the massive disruption taking place as new generations of workers launch their brilliant ideas – think of Halo, Snapchat and Vine. All of these came about as a result of an individual or a group thinking differently.

When Collins and his team of researchers set out to establish what made companies ‘great,’ they expected that leaders would set out the strategy and the vision, and make it compelling enough that their employees would follow. Instead they discovered something different, that they first got the right people on the bus and in the right seats – and then they figured out where to drive it.

One of the early birds in the revolution was Circuit City, the company that pioneered the electronics superstore in the US (sadly not around today), and the one of the protagonists in their success was asked to name the top 5 factors that led to their transition to a great organisation.

He replied, “One would be people.”

“Two would be people.”

“Three would be people.”

“Four would be people.”

“And five would be people.”

It seems we need to correct the old adage “People are your most important asset.” People are not your most important asset. The right people are.

Workplace in the classroom

future learning

I was delighted to be asked to present at the 2014 National Apprenticeships conference at the Film Museum last week. I talked about technology and education coming together and the inextricable link between learning and working.

I shared a story from 100+ years ago and the World Fair in St Louis. The man that was selling ice cream ran out of paper cups, and the exhibitor next to him who was selling waffles decided to roll them flat and curl them into the shape of a handheld cone. Thus the ice cream cone was born. Two distinct ‘ingredients’, no connection between the two, coming together to create something completely new.

Now I applied that connection to work and education (thanks Noel Tagoe, Executive Director at CIMA, for the inspiration). Companies have to be part of the education process and give young people a chance to get a taste of what the world of work is all about. We should all be giving apprenticeships an opportunity to sample the workplace and make working a part of the overall learning experience. Similarly, employers have to be involved in influencing education, so that what is taught in the classroom has relevance in the workplace. Then, when students start on their career path, they can make a contribution from day one. Let’s stop teaching irrelevancies, no wonder kids switch off and turn to their phones every 6 minutes.

Classroom in the workplace, workplace in the classroom – that is the future.

Every keystroke tells a tale

crunch2

I found the best definition of Big Data and I think it is worth sharing. It stated that big data is simply about joining the dots of all your data sources.

Amazon is a master of data – it believes it can send us our next purchase before we decide what it is, via what it is calling anticipatory shipping, based on a user’s shopping habits, age, income, even how long the cursor hovers over an item. I guess this is no different to thermostats from Nest Labs that learn from their owner’s behaviour over time.

This is my favourite tale because only data could have revealed the opportunity. Walmart, owner of ASDA in the UK, realised that prior to hurricane warnings, sales of torches increased, but so did sales of Pop-Tarts, the breakfast snack.

So as storms approached, as well as putting torches at the front of the stores, the managers also put boxes of Pop-Tarts at the entrances, and sales rocketed. No store manager would have ever worked that out unless they looked at the data and correlations of events and products. It is not what comes from individual data points that is critical here, but what they reveal in the aggregate.

Zynga, who own FarmVille and other social games, describe themselves as “an analytics company masquerading as a gaming company – everything is run by the numbers.”

I believe that big data could well be the next corporate asset and it is quite possible that it will be recorded on balance sheets in future. We shall see.