I read an insightful interview with an executive from a major player in hotels where he discussed the future of the industry and his organisation’s “moat.”
When you think about a moat, you immediately see protection and defence, and with so much change happening around us, and accelerating in many ways, we all need to consider what it is that differentiates, but also protects, our company and service, to such a degree that we can actually visualise our place in the market for years ahead?
Today, most companies can’t.
