The simplest statements are the most powerful.
Do not try to make ordinary people extraordinary.
Just hire extraordnary people.
Categories: Talent
The Technology Risk
I have talked about ‘Learnability’ in the past – how fast we can forget the old and embrace the new, in order to keep our companies current and relevant.
I was asked recently if there was any risk associated, and there clearly is. We must think about this with the next generation in mind. For them, technology is a gateway to communication and collaboration. It is their oxygen and they expect technology and social spaces to be very much a part of any organisation they join. So the risk is, if you are not engaging on terms defined by our future workforce, you will earn a reputation for being out of date and an unattractive place to work, and the next generation of talent will choose not to work for you.
We are moving towards a new type of market – a stock market of human resources. Who best understands and engages will win.
Dispel the myth
Having spent time with some very inspirational people at a conference recently, I recalled something Martin Bean, Vice-Chancellor of the Open University, shared more than 10 years ago. I have never forgotten it and it holds true today more than ever before.
Employers are concerned that if they invest in, train and certify their staff, those individuals may leave the company to grab an opportunity to earn more money elsewhere. Yet money is not the number one motivator, as we have seen over and over again from numerous people studies.
“What if I train and certify my staff, and they leave?” asked one employer.
“What if you don’t train and certify your staff, and they stay?” was the quite brilliant reply?
The shortest messages are usually those with the greatest impact.
We must dispel the myth.
Hardware, Software or Brainware
I am just back from the European ATP conference, where more than 200 certification and assessment experts gathered to discuss learning and testing and its future. As always the common thread throughout all presentations and panel sessions was technology. From ‘Bring Your Own Device’ to student engagement via social media, technology excited the delegates but also made some nervous about change.
Vice-Chancellor of the Open University, Martin Bean, a personal friend and mentor for some 20 years, delivered a sensational presentation showing how his institution was moving with the times. From the Frozen Planet to iTunesU, the OU continues to lead the way both here and abroad. Our Group CEO Rona Fairhead (of the Financial Times Group, the division of Pearson I work for) shared the most thought-provoking of stories talking about the professions paradox. So many people, so few skills and demand continues to grow. We will stumble and fall if we don’t address the skills shortfall that faces all Europe.
I had just 20 minutes in my session to highlight how some of the tech-trends are weaving into education, especially through mobility and handheld devices, and as always, I finished on no small matter of ‘Tomorrow’s Talent.’ One of the key messages that connected many presentations was that we must nurture our next generation of talent and understand them on their terms. If we don’t, they will opt not to work for us, because as we encounter a thinning supply of skilled people and we operate in what I call a stock market of human resources, it will be the holders of those intellectual assets (not hardware or software but ‘brainware’) who will wield the most power. They will choose their employer or go it alone, and we will be left with the greatest technology and no people to make effective use of it.
Gold Dust
One of my favourite meetings recently was with Alan Loader (Publisher) and Sara Yirrell (Editor) of CRN magazine, part of the IncisiveMedia group. The conversation could easily have continued all afternoon. We talked about the speed at which technology is dictating how we do business, how education will remain the single biggest differentiator regardless of change and that the best people are becoming more elusive.
Alan coined a great term in human gold dust– how it is becoming harder to find good people and more importantly to retain them, to motivate them to stay. Surveys tell us the same thing over and over, that it isn’t always about more money. If somebody is fundamentally not happy doing their job, a few thousand pounds will not change those feelings and 3 months down the line, you will be back in the same position. My earliest blog posts talked about a formula, a magic blend of rapidly changing technology plus talented people equalling tomorrow’s great companies. This is the here and now.
Furthermore, Seth Godin asked, “Do we have to pander” [to people, to customers]? Should we trade our reputations for a short-term boost of awareness or profits? He argues that if we want to build a reputation that lasts, to be the voice that some (not all) in the market seek out, you must resist short-term greed and build something that matters. The same applies with our people. Don’t compromise just to fill a position. Look for the best, give them the bandwidth to be creative and spend a percentage of their time on crazy new ideas, and let them be exceptional. Let them use the technology at their disposal to promote your product or service from every conceivable angle, as long as what they do ties into a central theme for your business.
I think you will find they will flourish, and stay.
The Best Advice
Often, the most profound things are the simplest.
I read an interview with Christian Louboutin who said his father gave him the best advice of his career. His father was a carpenter and once told him that to make beautiful sculptures in wood you should work with the grain. If you go against the grain, you end up with splinters. Louboutin took this as a metaphor for getting along with people.
I think that is a golden nugget of advice, especially when people, skills and talent are the future of everything.
Inspiration with Zenos
As a young man growing up, I followed many sports stars – Kevin Keegan, Kenny Dalgish, Michael Jordan and Scottie Pippen, but my sporting inspiration was Zinedine Zidane. He was so naturally gifted and so intelligent with the ball. This week, I found inspiration not with footballers, but at youngsters no more than 18 years old who won the apprentice of the year awards at the Zenos annual conference, where I also had the pleasure of presenting my view on the ‘Evolution of IT, Jobs and Learning’.
Zenos is a quite amazing company. 400 staff, mostly young and very dynamic, but what really stands out is the camaraderie, the culture and the ethos that drives this team of people led by Jason Moss and his management team. They live to help the next generation acquire the skills that will set them on the road to a new chapter in their lives, a career IT.
I selected Ashleigh Carr as the Zenos-CompTIA apprentice of the year. He is 18 years-old. He has Crohn’s disease. Our CompTIA A+ certification helped him find himself and a job at the Royal Bank of Scotland in IT Support. Most of 400+ audience were in tears as I presented the award to him (and we gave Ashleigh a 3D LED TV as a cool gift to go along with his award). We must never forget, this is why we exist, helping Ashleigh and others like him to get a job and make progress in the world of technology.
I will always love football, basketball and most other sports, and I will always enjoy watching the best talent grace our stadia. But this week has taught me that our inspiration comes from these youngsters, who overcome adversity to achieve results and aim high, and get the jobs they apply for. If that is our future, there is hope. Presenting at Zenos this week, and handing out this award, was my finest hour at CompTIA. Thank you Jason, Claire, Nicky, Richard and all the fantastic Zenos team.
Keeping IT cool
Gadgets are the new cool – everyone wants the latest mobile phone, iPad 2, Motorola Xoom, Samsung Galaxy and a myriad of others. In fact, at the recent CRN PartnerConnect conference at the Ricoh Arena, where we talked about cloud business opportunities and mobility, our CEO Todd Thibodeaux brought all of these devices with him in his hand luggage and showed them to the audience, which generated a combination of laughter and interest. Todd also talked about making IT cool (http://blog.comptia.org/2011/05/09/making-it-cool/) and I would like to pick up on this.
When I present to audiences about some of the trends in technology, eyebrows are always raised when I ask about engaging our young employees and utilizing social media for business. Why? The younger generation are digital natives and they live and breath the technology that so fascinates my generation. For them, it is their oxygen, a gateway to the outside world. They also understand how it works, how it connects, and how to maximize it, so why do we push back and in some cases not allow social media sites in the office during work time. My view is that we should encourage its use, and also invite the younger generation to tell us how we can build sites to target the new generation on the platforms they are so comfortable with. That is how we can tie “cool” and “IT” together, and create a new harmony in the workplace. More importantly, by doing this we make our companies a more exciting place to work and we will attract the new generation to want to work for us. Today they have a choice, and those with the skills and talent will decide whether they want to add us to their CV. They are vitally important to our success, regardless of how cool we think our company is – we must engage them on their terms, because they are both our workforce and our customer of tomorrow.
Above was the view at the Ricoh Arena from my room when I drew the curtains in the morning. What a great idea to combine corporate hospitality suites with hotel bedrooms to maximize use of the space. Another cool.
Secret Weapon
I love David and Goliath stories and so I was immersed in a story about independent bookshops that are bucking the trend and doing well against the giants of the e-tailing world. How? By putting to effective use their secret weapon: PEOPLE. Individuals with the specialist knowledge, people skills and personal touch to make customers want to go in and buy books, even though they are almost always cheaper online. Brilliant and encouraging for every small business.
Crowdfunding – a great enabler
This is Tan Thi Nguyen. She lives in Vietman and runs a shop that sells the fresh meat of pigs. I am supporting her. Through Kiva (kiva.org) and their technology, I have become a lender to a number of small businesses around the world. Lending upwards of $25, it makes such a difference to people in Peru, Vietnam, Cambodia. So easy to do, so fulfilling so see the difference 3 computer-clicks can make. The Kiva record is impressive, over 220,000 loans valued at more than $163m and a repayment rate of 99%. As long as I am standing, I will be doing this.