Jul 31

TV debate

By Matthew Poyiadgi Future of Technology, Social Media, Technology No Comments »

Twitter is adding a new dimension to television. Watching TV whilst tweeting is like listening to live commentary. It also turns a solitary pastime like watching TV into a communcal one, and you get to have your say. It is time Twitter was incorporated into plasma TVs for same-screen action and TV audiences for political debates include the Twitter brigade.

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Mar 12

Chicago Week

By Matthew Poyiadgi CompTIA No Comments »

Facilitated the global sales meeting in Chicago this week. Lots of creative ideas, dialogue and exchange by a team of people who flew in from 10 regions around the world to strategise and focus activities for the rest of the year. Marketing, events for our members, product strategies and social media were the highlight of the week. Pictures above contrast a team concentrating on the sessions during the day and a night out at the United Centre seeing the Chicago Bulls play Utah Jazz one evening. A very satisfying week.

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Feb 10

Superbowl ads go online for maximum impact

By Matthew Poyiadgi Social Media No Comments »

I was fortunate enough to be in the US last weekend, and really enjoyed Super Bowl XLIV.
There was as much buzz around the half-time commercials as the game itself. Some 100 million people saw the game (and the ads), but 40 million or so also watched the ads online. With so much creativity at play, led by Bud Light, GoDaddy and E-trade, the ads have been circulating the social networking sites all week. Domain name business GoDaddy have attributed most of their growth to the Super Bowl and many of the advertisers have been relying on their Facebook and Twitter fans to spread the message. It’s all about impact and the key is getting consumers creating the buzz through social media – it spreads so quickly and of course it’s free. But ads aside, well done to Drew Brees and the Saints on their first Super Bowl.

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