Other things are clearer, such as the matter of jobs and learning. The world of work continues to change and jobs for life are extinct. We have to reorganise ourselves to be ready for portfolio work, increased life expectancy and an ageing population. Interest in entrepreneurship is on the rise, lifestyle businesses more popular and technology and social media combine to flatten the world. In IT, job roles are moving up the value chain as IT moves closer to the customer and therefore the revenue line. It is possible that most of the future IT jobs will be outsourced to IT providers and most of the employment will come from these supplier/partner companies.

The CIO of Johnson and Johnson was recently quoted as saying, “I believe the idea of hiring people for a job is well past.” My view is that IT is at the head of this particular table, with the future being more about job rotation programmes and flexible career paths, combining technical skills with the business-savvy.

It will be down to each of us as individuals to keep our skills refreshed and up to date, down to our ‘Learnability’, how fast we can forget the old and learn the new as we transition from project to project, department to department and company to company.

Zenos is a quite amazing company. 400 staff, mostly young and very dynamic, but what really stands out is the camaraderie, the culture and the ethos that drives this team of people led by Jason Moss and his management team. They live to help the next generation acquire the skills that will set them on the road to a new chapter in their lives, a career IT.

I selected Ashleigh Carr as the Zenos-CompTIA apprentice of the year.  He is 18 years-old. He has Crohn’s disease. Our CompTIA A+ certification helped him find himself and a job at the Royal Bank of Scotland in IT Support. Most of 400+ audience were in tears as I presented the award to him (and we gave Ashleigh a 3D LED TV as a cool gift to go along with his award). We must never forget, this is why we exist, helping Ashleigh and others like him to get a job and make progress in the world of technology.

I will always love football, basketball and most other sports, and I will always enjoy watching the best talent grace our stadia. But this week has taught me that our inspiration comes from these youngsters, who overcome adversity to achieve results and aim high, and get the jobs they apply for. If that is our future, there is hope. Presenting at Zenos this week, and handing out this award, was my finest hour at CompTIA. Thank you Jason, Claire, Nicky, Richard and all the fantastic Zenos team.

Read an inspiring article about Steve Jobs, who has left his day-to-day role at Apple. He embodies everything that Apple has created. I particularly liked the quote, “Apple has beautiful artifacts, but what Jobs has been building is a company whose legacy is ideas.”

Another such inspiration is London-born Sean Maloney, who was one of the leaders at Intel and recently suffered a stroke that deprived him of his ability to walk and talk. He has made a great recovery and is now the chairman at Intel China. Success, companies and technologies are always about great people.

A project that impressed me recently was Adopt a Care Home, an initiative that encourages young people from schools and colleges to help the elderly get online. The saddest part of this was that residents of a care home would go downstairs in the morning to collect their post and there wasn’t any. They were used to mail as a form of communciation. This project seeks to do something about that. One great example of its success is Enid Adamson, 87, who hadn’t seen her daughter, who lives in New Zealand, for 2 years. It was terrible that she feared she may never see her again. With the assistance of this project, they now talk once a week on a large screen using Skype, a webcam and clip-on microphone.

Great story. People driving technology to make this a better place.

The problem with IT’s image is not just that the opportunities aren’t well represented, but also that routes in are poorly understood. People assume they need an IT degree, then hear that lots of IT graduates (amongst other graduates) are struggling to find jobs.

I believe the focus on academia is misplaced for IT. IT degrees are good for some but are not the only way. For many organisations, hands on experience gained through IT trainers (eg QA, Just IT, Firebrand, Zenos) and backed by industry certifications count for much more.

CompTIA designs certifications with industry to identify the skills they need. Companies such as Microsoft, Cisco, Oracle, etc, take much the same approach. Students we speak to who take certifications, such as CompTIA A+ followed by their vendor certification of choice, consistently land rewarding jobs.

When discussing IT careers – in IT lessons, careers advice sessions or the media – we should be clearer about how students can get in, and shift the focus away from IT degrees as the de facto route. This may work to our advantage – as education costs soar, a professional career with a recognised industry certification track may become very attractive.

Furthermore, we’d like to see this real-world focused approach throughout IT education, particularly GCSEs and beyond. We need to teach IT in a practical, exciting way which relates to how it is used in real life, as the aforementioned IT trainers do with great success. This will not only inspire more young people into IT and increase understanding of how to get there, it will also ensure they have the skills to get the jobs they want.

CompTIA has just completed a guide which hopes to help young people understand the many exciting options that a career in IT offers and can be viewed here. This blog post first appeared in Computer Weekly magazine.

Pupils across the UK have received their A-level results and are wondering what to do next. Like every year, we can expect that nowhere near enough of these talented individuals will pursue a career in IT.

The reason for this is surely not that IT has little to offer, or that it is too specialist, or even that it is boring, for it is none of these things. But this is how a lot of young people see it. Until we start doing something to change this perception, we will struggle to attract the required talent.

IT flies our planes, broadcasts our football matches, and records and edits our music. IT systems monitor the effects of global warming, fight terrorism, and ensure hospitals function. New innovations like the iPad and Facebook have made billions and changed the world.

None of these are dull professions and they are all areas which interest young people. They are more interesting than most office jobs, and a heck of a lot more interesting than bar work, which seems to be the fate of all too many talented young people.

But as an industry, we are seen by many 16-18 year olds as sitting in a basement with a computer. We need to change this perception and get these people, who are currently making big career decisions, excited about IT. We need to start focusing on all the exciting and varied opportunities that IT offers, and to communicate this to young people through education, careers talks and the media.

Now some may interpret the headline as nerves getting the better of a kid on his first day at school! But this is something entirely different.

The Financial Times was recently quoted as saying more than 86m units of the Wii have been shipped, so why aren’t we using these consoles in the classroom? The president of Nintendo is keen for the new Wii U “to fundamentally change the structure of entertainment.” Pictured to the right, the Wii U controller has a touchscreen as well as the traditional controls which can create different interactions between players. Its ability to help retain focus is another interesting point.

Because kids are seen to have a multitude of applications on the go at once – Messenger, music/radio, Facebook, school homework and more – we think they can’t focus. Nonsense I say. These kids have a laser focus, just not with the boring stuff their schools feed them. I think the time has come to fully integrate these consoles into the learning process and just watch the results. The University of Wolverhampton in the Midlands of the UK has been doing this for a couple of years with tremendous outcomes of inclusion and benefits to all parties.

Which brings me on to another timely area of debate, and that is graduation time. With so many students happy and hopeful their studies are over and looking forward to the wide world of work, have we prepared them well? Students are raised in an environment that demands one set of navigational skills and then cast out into a different world requiring a totally different skill set, left alone of course to work this out for themselves! Today’s graduates are also told to find their passion and purse their dreams. The implication is that they should find themselves first and then go off and live it, but as we know, very few people at graduate age can take an inward journey and instead need to encounter the experience to truly define the path they ultimately take – and these days, it isn’t just one path, but a series of very different walkways and careers on the way to wisdom.

Did I really plan a career in the IT arena with a ‘major’ in certification – no chance. Do I love the experience today, no question. Some call it the cart before the horse.

It interests me to see the technology changing so much and so fast. Will technology ever reach a settling point or just continue to evolve ad infinitum; it cannot be too long before it becomes a utility much like electricity and gas, and I can see just one global and seamless wireless network where every device we purchase is connected.

Technology has been a catalyst for taking away precious time – by being better connected we are working longer hours. On the train to London this week I counted as many people on their smart devices as those reading or sleeping and you can just see the frustration as we travelled through a tunnel and they lost connectivity! I look forward to when my fridge has sensors and RFID chips embedded in its doors that recognise when I am out of bread and milk and can order it on my behalf, when my camera (or phone) automatically uploads my photos to my piece of the Cloud immediately as I am taking them and my casserole tells me which ingredients go next into the pan – all so I can get back some of the previous time that technology has taken away in the first place!

So where has the week raced away to exactly? It included a long trip to South Africa for the CompTIA member conference in Johannesburg, a great networking and education event for the leading IT vendors and training companies, and then swiftly back again to host meetings with some of our largest partnerships in Europe: Zenos, the UK’s leading IT apprenticeship provider, the Oxford and Cambridge examinations board (OCR) and Intel. Intel are diversifying into some cool new areas, look forward to seeing more of that. Is there a connection between the people I met this week, regardless of location and business focus – there clearly is. Each party is looking for ways to improve the skills of their staff, customers and partners to differentiate them in the workplace. Technology appears to be accelerating change, and yet we don’t have the skills we need to even keep pace with the demands. There is a common recognition that unless we have the skilled people in place to manage and develop this technology, and to put it to effective use, we may not get the best out of it from all quarters, and quite possibly never get the time back that so many people crave.

The two fellows in this picture were idling away in the sunshine at the Lion & Rhino Park in Johannesburg earlier this week – not a care in the world as we drove past. I wonder if they heard about Steve Jobs’ announcement of the iCloud! 

When I present to audiences about some of the trends in technology, eyebrows are always raised when I ask about engaging our young employees and utilizing social media for business. Why? The younger generation are digital natives and they live and breath the technology that so fascinates my generation. For them, it is their oxygen, a gateway to the outside world. They also understand how it works, how it connects, and how to maximize it, so why do we push back and in some cases not allow social media sites in the office during work time. My view is that we should encourage its use, and also invite the younger generation to tell us how we can build sites to target the new generation on the platforms they are so comfortable with. That is how we can tie “cool” and “IT” together, and create a new harmony in the workplace. More importantly, by doing this we make our companies a more exciting place to work and we will attract the new generation to want to work for us. Today they have a choice, and those with the skills and talent will decide whether they want to add us to their CV. They are vitally important to our success, regardless of how cool we think our company is – we must engage them on their terms, because they are both our workforce and our customer of tomorrow.

Above was the view at the Ricoh Arena from my room when I drew the curtains in the morning. What a great idea to combine corporate hospitality suites with hotel bedrooms to maximize use of the space. Another cool.

Strange feeling you get when an event is over for another year. All the build up and hard work, I didn’t want it to end. Our CompTIA Member Conference 2010 was a success. Great people, great exchange and great networking. To see 400 delegates work the floor, make new contacts and engage in conversation made me very proud. Our role at CompTIA is all about bringing the IT community together, to learn, network, engage and explore, and I felt we achieved that. Lots of focused roundtables and panel sessions with real quality and industry expertise. My personal highlight was the brilliant keynote presentation by Sir Ranulph Fiennes, peppered with humour, ace delivery and the very best in storytelling.