Jun 13

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I talk a lot about technology facilitating change in life and business. I found this picture in an airline magazine recently, of something called a ‘skycot.’ Can you imagine being allowed to suspend a baby from the overhead luggage compartment in a cot today?

I was in discussion with the director of a leading learning organisation this week and we discussed how embracing the new way of marketing, riding on the coat-tails of technology, is now a given. The brilliant Angela Ahrendts, CEO of Burberry, which through its digital vision is leading the way in innovative uses of technology, said recently, “Everyone is a media company.” If social networks and are where the next generation of learners, workers and shoppers choose learn about our products and services, that is where we have to be present to engage them.

There is one caveat to this that I experienced – yet again – recently. This doesn’t change for me. While I recognise that certain roles require very specific skills, as a generalisation I will continue to hire on ATTITUDE. In today’s world we have to keep learning and evolving just to stay in touch, so I will focus first on people with great attitude, because I can teach them everything they need to know about the company and its services

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